With VBR (Virtual Boarding Replacement), you can bring your brand directly to the Red Devils' fans, wherever they're watching.
Even during the Red Devils' away matches, partners' adverts are specifically shown to the Belgian audience, without any loss of quality.
Virtual overlay technology allows you to dynamically adapt the content shown on LED boarding to
different audiences, moments, and platforms. By integrating virtual ads into the live broadcast feed,
you can localize and personalize your messaging — without altering the in-stadium experience.