VBR SPORTMARKETING

Bring your brand to the heart of the stadium. With VBR, your message reaches the Red Devils' fans via our LED boarding, in an innovative and targeted way. Maximum visibility, immediate impact.

BrightBoard
Dreamwall
Red Devils

Discover VBR
Before and after

With VBR (Virtual Boarding Replacement), you can bring your brand directly to the Red Devils' fans, wherever they're watching.

Even during the Red Devils' away matches, partners' adverts are specifically shown to the Belgian audience, without any loss of quality.

← Drag the slider and see the difference →

Before After Before After

Enhance visibility with virtual overlay

Virtual overlay technology allows you to dynamically adapt the content shown on LED boarding to
different audiences, moments, and platforms. By integrating virtual ads into the live broadcast feed,
you can localize and personalize your messaging — without altering the in-stadium experience.